Social Media Commerce For Dummies by Marsha Collier

Author:Marsha Collier
Language: eng
Format: epub
Publisher: Wiley
Published: 2012-11-15T00:00:00+00:00

Figure 8-9: The Insights overview page updates almost immediately.

If you sort your post according to most popular (Reach) by clicking at the top of the column, you see the dates of the post. Then click the date, and you see the time of day of the post. This information helps determine which days and times are best for connecting with your audience.

You’ll also get some interesting demographic data on your fans, who interacts on your page, and who your message is reaching. Age and gender (based on the data your fans entered when they filled out their Facebook profiles) are represented as a percentage. You can also determine where your fans are from and their native language.

In Figure 8-10, I’ve lined up three sets of age data. Compare the total number of fans of your page with who has interacted on your page in the past seven days.

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